AHDB launches new “Eat balanced; enjoy the food you eat” campaign across the UK

DSF Member, Agriculture & Horticulture Development Board (AHDB), has just launched a £1.5 million campaign to encourage consumers to "eat balanced; enjoy the food you eat".  Working with stakeholders and industry partners from across the pork, beef, lamb and dairy sectors the AHDB campaign represents a first for the UK meat and dairy industry, delivering a collaborative and concerted message that everyone can get behind.  The campaign will appear on TV, social media, digital and supermarket packaging and aims to highlight the nutritional benefits of enjoying red meat and dairy.  For more details