Twenty years ago, World Milk Day was established by FAO to recognize the importance of milk as a global food and to celebrate the dairy sector.  Each year since, the benefits of milk and dairy have been actively promoted around the world.  To help create a positive stream of conversation in advance, the 2020 celebrations will start with the Enjoy Dairy Rally May 29 – May 31, culminating with World Milk Day on Monday, June 1.

Global Dairy Platform has developed an WMD Activation Guide that provides everything you need to participate, including:

  • An overview of the #EnjoyDairyRally and how to participate beginning May 29, along with downloadable assets and sample social media copy for each day of the initiative.
  • Directions on how to participate in the 20th Anniversary of #WorldMilkDay, along with downloadable assets and sample copy for various social media platforms.

We look forward to seeing all the wonderful activity you put in place for May 29 – June 1st.